Gianni Infantino has been re-elected as president of FIFA until 2027 after standing unopposed at the congress of world football's governing body on Thursday.
The 52-year-old Swiss lawyer, who succeeded the disgraced Sepp Blatter in 2016, was waved in for a third term by acclamation, just as he was four years ago, by delegates from the 211 member federations.
"To all those who love me, and I know there are so many, and also those who hate me, I know there are a few: I love you all," Infantino told delegates in the Rwandan capital, where the voting system did not register the number of dissident voices.
While FIFA statutes currently limit a president to a maximum three four-year terms, Infantino has already prepared the ground to stay until 2031, declaring in December that his first three years at the helm did not count as a full term.
Infantino, who staunchly defended Qatar's hosting of last year's World Cup as the Gulf state's treatment of migrant workers, women and the LGBTQ community came under the spotlight, has overseen the expansion of the men's and women's World Cups and huge increases in FIFA revenues.
Norwegian Football Federation president Lise Klaveness had said she would not support Infantino and tabled a proposal to discuss at the congress "FIFA's responsibilities to remedy human rights abuses" in relation to the Qatar World Cup and future tournaments.
The Norwegian and Swedish representatives in Kigali displayed their opposition to Infantino's re-election by not joining the delegates who rose to applaud.
On Wednesday, the German FA president, Bernd Neuendorf, had said he would not back Infantino, citing a lack of transparency from FIFA and insufficient explanations of "why certain decisions are made and who was involved in them".
However, Infantino's mainly European-based opponents were not able to put forward a candidate to stand against the man who was once Michel Platini's number two at UEFA.
Infantino himself took aim at media who have criticised him and world football's governing body, saying: "I don't understand why some of you are so mean. I don't get it."
"Today I was re-elected after receiving more than 200 letters of endorsement, and a standing ovation, so an overwhelming majority has the feeling that I am doing a pretty good job, including in Europe," he added.
- Expanded World Cup -
His re-election followed a long speech in which he triumphantly listed his achievements since taking office, alternating smoothly between English, French, Spanish and German.
"There is a lot to be looking forward to," Infantino said as he turned thoughts to the next four years and declared the 2026 World Cup, the first edition to be enlarged to 48 teams, will be "the most inclusive World Cup ever".
FIFA announced on Tuesday that the tournament in North America will feature 104 matches, a huge increase from the 64 at the most recent World Cup, as it will start with 12 groups of four teams.
The upcoming Women's World Cup in Australia and New Zealand later this year will be the first to feature 32 teams, up from 24 at the last edition in 2019.
It will also see overall prize money for participating teams increased to $150 million, up sharply from $50 million in 2019 and a huge rise on the $15 million contributions in 2015.
Infantino is also planning to introduce a new, expanded Club World Cup to be played every four years starting in 2025 and featuring 32 teams.
"We need more, not fewer, competitions worldwide," he told delegates at the 73rd FIFA Congress.
Infantino has also announced projected income of $11 billion in the four years to 2026, compared to $7.5 billion in the last four-year cycle ending in 2022.
But he said that figure did not include revenues generated by the Club World Cup, suggesting the final amount will be even greater.
Those improved financial results allow FIFA to keep on increasing the amount of money it provides in subsidies to federations, in turn helping ensure many of them will continue to back Infantino.
In order to make football "truly global", as Infantino says, at a time when leading European clubs are able to hoard talent and wealth, FIFA distributes money evenly.
And so the likes of Trinidad and Tobago and Papua New Guinea receive the same amount as Brazil, and each has one vote at the congress.As long as the FIFA president keeps on his side the 35 Central American nations, including numerous Caribbean islands, or the 54 African federations, he need not worry about upsetting the powerful European nations, or leagues who oppose the Club World Cup plans.